Privacy Policy

Market Me LLC Privacy Policy

Last Revised: October 2024

Market Me LLC (“Market Me”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you interact with our Services, including our websites, mobile applications, lead generation campaigns, digital marketing efforts, our backend lead management platform, Empathic, and other offerings (collectively, the “Services”).

By using our Services, you agree to this Privacy Policy. If you do not agree, please refrain from using our Services. Market Me may change this Privacy Policy from time to time by posting changes at this URL and may send notification emails. Your continued use of the Services following the posting of such changes will be deemed your acceptance of those changes.

1. Scope of This Privacy Policy

This Privacy Policy applies when you access our Services or share information with Market Me. It describes how we collect and use personal data across our digital properties (including websites, mobile applications, and landing pages) as well as third-party platforms and services we may partner with for digital advertising and lead generation, including those operated through third-party technology.

This Privacy Policy applies to the data that Market Me processes on behalf of its clients as a service provider for lead generation, marketing, and communication purposes. In instances where we collect personal data via our digital marketing efforts or platforms (such as the Empathic platform), this policy governs how that data is handled. However, our clients may also have their own privacy policies that govern their specific use of the data and their privacy practices. We encourage you to review both Market Me’s Privacy Policy and the relevant Client’s Privacy Policy for a complete understanding of how your data is processed.

2. Information We Collect

We collect personal information from users of our Services directly or via third-party technology platforms. The data collected may include:

Identifiers: Name, email, phone number, postal address, and similar contact information.
Technical Data: IP address, browser type, device identifiers, geolocation data, and online activity.
Property Information: Mortgage details, property value, and other data collected via surveys, forms, or lead generation campaigns.

We may also collect additional information from third-party platforms, such as advertising identifiers, to deliver targeted ads and measure ad performance, including data collected and processed through third-party platforms.

3. How We Use Your Information

We process your personal information to:

Deliver and optimize our digital marketing and lead generation services.
Personalize your experience, including delivering interest-based ads using third-party platforms.
Facilitate communication between users and our Clients via the Empathic platform.
Analyze engagement with ads and landing pages to improve performance.

4. Our Role with Clients

Market Me LLC provides digital marketing and lead generation services to its clients. In this role, we act as a service provider or data processor for our clients. This means that when we collect personal data from you via surveys, landing pages, or other forms on behalf of our clients (such as mortgage loan officers), we process that data in accordance with our clients’ instructions and for the purpose of providing the services they have requested.

We may share the personal data we collect with our clients, enabling them to follow up with you or provide you with relevant services. Our clients are responsible for their own privacy practices, and we encourage you to review their privacy policies as well. Market Me ensures that any data we collect and process on behalf of our clients is handled securely and in compliance with applicable laws.

5. Use of Third-Party Technology and Data Collection

We use third-party technologies, including cookies, pixels, web beacons, and other tracking technologies to collect and process personal data for purposes such as interest-based advertising, ad retargeting, and performance tracking. This may include data collected by third-party advertising platforms.

Data Collection from Third-Party Platforms:
We use third-party platforms, including those integrated with 5×5 Media, to facilitate the delivery of ads and measure their performance. These platforms may collect and use data from your interaction with our Services, including cookies, device identifiers, and other tracking technologies. Data collected through these platforms may be used for interest-based advertising, retargeting, and analytics.

We may share data with third-party vendors and advertising platforms, including the 5×5 Media Platform, for these purposes in compliance with applicable laws. These third-party platforms may not always be specifically named unless required by law.

6. Opt-Out of Interest-Based Advertising

You can opt-out of interest-based advertising by visiting the following link: optout.aboutads.info. This link provides you with the ability to manage your preferences and prevent certain types of data collection by third-party platforms, including the 5×5 Media Platform. By using this tool, you can control how your data is used for personalized ads across the internet.

7. Obtaining Consent for Third-Party Technology

In certain jurisdictions, applicable laws require that we obtain prior and informed consent from end users before using third-party technology (such as cookies or tracking pixels) for purposes of collecting data or serving personalized ads. We will request your consent where required, and we will maintain reasonable evidence of your consent in compliance with legal requirements.

You may manage your preferences regarding the use of cookies and similar technologies through your browser settings. Disabling cookies may impact certain functionalities of the Services.

8. How We Share Your Information

We may share your personal information with:

Third-Party Platforms: Data collected from your interactions with our Services may be shared with third-party platforms, including 5×5 Media, for purposes such as ad delivery, performance tracking, and retargeting. This includes sharing with advertising networks and technology providers that facilitate these services.
Service Providers and Vendors: We may work with vendors who assist us in providing our services, including communication services, analytics, and marketing support.
Clients: Data collected through lead generation campaigns may be shared with our Clients (e.g., mortgage loan officers) for purposes of following up with leads and providing personalized services.
Legal Requirements: We may disclose information in response to legal obligations such as subpoenas, court orders, or to protect the rights, safety, or security of Market Me, its users, or the public.

We do not sell personal information, and all data sharing complies with applicable laws, including GDPR and CCPA.

9. Personal Information You Post in Public Areas

When you post personal information in public forums, chat rooms, customer feedback, or on social media platforms linked to our Services, that information may be accessible to other users of the Services and the public. Once you share this data in a public area, we cannot control how it is used. We advise you to exercise caution when sharing personal information in public spaces.

10. Aggregated Information

We may publish, share, or disclose personal information that has been aggregated or de-identified in such a way that it does not directly identify you. This aggregated data may be used to analyze trends, create statistical reports, or improve our Services, and may be shared with our Clients, business partners, or third-party service providers.

11. Use of Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to collect information such as your IP address, browser type, device type, operating system, and usage patterns. This information helps us manage our website and improve your experience by delivering personalized content and making navigation easier.

Cookies may be used to:

Personalize or enhance your experience on our site by remembering your preferences or login information.
Estimate our audience size, track return visits, and analyze website traffic patterns.
Simplify certain processes, such as pre-filling forms or automatically giving you access to previously stored information.

You can manage or decline cookies through your browser settings. However, disabling cookies may limit your access to certain features on our site.

We may also use third-party technologies to deliver interest-based advertising, and these may involve both cookie and non-cookie technologies to collect and track data. Please note that certain browser settings may not block non-cookie tracking technologies.

12. How We Store and Secure Your Information

Personal information collected by Market Me may be stored and processed in your region, in the United States, or in any other country where Market Me or its service providers operate. We retain your data as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

We implement appropriate security measures to protect your data, including:

Encryption: We use secure technologies to encrypt sensitive data transmitted through our systems.
Data Access Controls: We limit access to personal information based on job responsibilities.
Third-Party Security: We work with trusted service providers who meet industry standards for data security.

13. Accessing and Updating Your Information

To the extent required by law, you may:

Request access to the personal information we maintain about you.
Request that we correct or update inaccurate information.
Request that we delete personal information, subject to legal and contractual obligations.

To exercise these rights, please contact us at [email protected]. We may need to verify your identity before processing your request.

14. Children’s Privacy (COPPA Compliance)

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information in compliance with the Children’s Online Privacy Protection Act (COPPA). If you believe that we might have any information from a child under 13, please contact us at [email protected].

15. Your California Privacy Rights (CCPA Compliance)

Under the California Consumer Privacy Act (CCPA), California residents have the right to request the following information from businesses subject to the CCPA:

Access: You may request to access the personal information we have collected about you over the past 12 months.
Deletion: You may request that we delete any personal information we have collected about you, subject to certain exceptions.
Opt-Out of Sale: Although we do not sell personal information, you may request to opt out of any future sale of your personal data.

To exercise your CCPA rights, please contact us at [email protected].

16. How We Deal with “Do Not Track” Signals

Certain browsers may allow you to send “Do Not Track” signals to websites. While we strive to honor such signals, not all functionality related to tracking will be affected by these browser settings, and we may still collect information in compliance with this policy and applicable laws.

17. Changes to Privacy Statement

Market Me reserves the right to update this privacy policy at any time. We will notify you of any significant changes by sending an email to the contact information we have on file for you. Please review this policy regularly to stay informed about how we protect your personal data. Your continued use of the Services constitutes your acceptance of any changes.

18. How to Contact Us

If you have any questions or concerns about this Privacy Policy or our data handling practices, please contact us at:

Email: [email protected]